About
Me

I am a conceptual and strategic creative professional who has been working in the advertising and marketing industry for the past 19 years. My work covers a broad spectrum of client needs such as concept development, branding, interactive and web design, campaign development, demand generation programs, print design, direct mail, guerrilla marketing, video production, animation, and digital imaging.

If you are interested in exploring the boundaries of your brand, please contact me.

Quality
Ingredients

Brine pickles fresh, organic produce from local farmers in California. Even our spices are fresh. Just because pickling is a preservation process doesn’t mean you can use dried-up thyme or week-old asparagus that’s already a little spongy. We want to give our customers crisp, crunchy and delicious pickled vegetables and fruits. Most of all, we want to expand people’s palates and prove that pickles don’t always come in a green or red variety.

"The new pickle."

— Postprandial Magazine

Pickle
Pioneers

California natives Petra Frenkel and Gordon Byun are passionate about pickles. Gordon was raised on a steady diet of kimchi in a traditional Korean family. Helping his mom make the spice mixture and prepare the vegetables, he learned from the best. Petra blames her pickle obsession on her parents who migrated to SoCal from New York. Dissatisfied with the L.A. pickle ecosystem, her parents made kosher pickles at home. Petra became a bit of a pickle-snob, but thinks that everyone should eat delicious things, so it’s really more of an egalitarian snobbery.