The Library of Tomorrow
Libraries have a perception problem. Too often they’re mistaken as stale institutions offering dusty old books and outdated services. The Silicon Valley community was unaware of the numerous services their libraries had to offer, so our challenge was to solve that.
We developed a campaign that showed interesting things a person could do at the library. We highlighted popular services like: Rosetta Stone, Lynda.com, Treehouse, Universal Class, and Adobe Creative Suite to showcase the modern offerings the library had.
Our campaign represented the library in a new light – as a resource to expand, explore, and develop the story of you. And, the key to unlocking that story is simply the library card.