Elo, is a Brazilian credit card brand that has an agreement with Discover Financial Services that allows it’s cardholders to make international purchases and withdraw cash on the U.S. company’s payment network.
Our challenge was to produce a campaign that connected with Brazilian tourists in the USA and encourage them to use their Elo Card while on vacation. All of our communications were presented in Portuguese to immediately connect with our audience. We offered them a variety of helpful traveling information like where to get secure wifi, branded taxi rides, where and how to get Hamilton tickets, and even an app with daily deals and a language translator. Hello Elo was a fun way to connect with Brazilian tourists while giving them a touch of home.