What is 123RF?

123rf is a stock content agency and needed a campaign to introduce themselves to the millions of creators who use royalty-free images daily. To stand out in a market place dominated by Getty, Istock, and Adobe we approached the campaign by playing off the universal tension between writers and designers. We positioned 123RF as the place were the image options are so vast and ideal, words are no longer needed to in design. This playful takeout campaign on copyrights sympathizes with designers and finally put them in the position of power.